Apple worked with the New Museum created an "Art Walk" AR Experience. The Walk starts in many different apple locations in the US and follows a storyline with different artists work. I think this is effective because it shows different art styles while still telling a story
Jeff Koons and Snapchat teamed up to create an AR Experience that showcased Jeff Koons work. I think this was effective because you could only see a certain piece of work in a certain part of the world. It built up exclusivity.
KAWS created an AR Sculpture that can be placed anywhere through their app. I think less people knew about this because there was a separate app, but their marketing video as effective because it showed people using their phones and seeing it, but it didn't let you see what they were using.
Designer Sebastian Errazuriz has created an online exhibition that allows collectors to preview artworks in their home using augmented reality tools during the pandemic. It was effective because it allowed people to view art from the safety of their own home. It also gave the art new life because it could be pictured anywhere.
'The Art of Bloom' is an immersive exhibition in Long Beach, L.A., featuring floral petal showers and augmented reality. It was an additive experience for guests - so you didn't have to do it but if you did it added a layer to your experience -I think this would only work for exhibitions where the AR isn't the main purpose.
Tamiko Thiel’s “Unexpected Growth” is an augmented reality installation on the future of oceans and climate change. I think it wasn't clear on where you can/can't access the installation. However, it is one of the more intriguing AR installations that comment on a social movement. It also had sound which was v immersive.
Reclaiming the Monument by Dustin Klein. Although some people may not see this as AR I think it is one of the most effective examples I found because it had such a. strong message. Klein projected images of Black victims of police violence on the face of the monument as a way to transform the meaning of the statue. As the faces of these victims took center stage, the public was allowed to use the space to mourn and gather their thoughts.
